Three cool things

This week’s showcase of 3 cool and inspiring creative campaigns I came across from around the web:

3. Slow Down GPS – If Insurance

Once again, another genius idea coming from Sweden. And from that agency that now everyone knows for the famous “Epic Split” ad with Jean-Claude Van Damme.

This is the first ever Child voice navigation system.

The GPS switches to a child voice when in the vicinity of a school or childcare. So simple, yet brilliant. Hopefully all the major GPS manufacturers in the world will adopt this technology. So far, the feature is available in Sweden, Finland and Norway. And you can download the app for free in the App Store and on Google Play.

2. Air New Zealand’s new safety video – Men in Black

Air New Zealand are undoubtedly one of the most creative airlines in the whole world. And one of my favourite ones as well!

After the epic Hobbit safety video they are now back with another smart production where the main actors are their own All Black, yes… the real kiwi rugby heroes!

This is the proof that the best team in the world can perform on ANY stage.

‘They’re try-line defenders. They’re champion contenders. They’re the Men In Black.’

1. The Hateful Eight – Quentin Tarantino’s new movie

Well, it’s only the trailer… but we are all already excited about it and counting down for Xmas.

The trailer has only been up on YouTube for less than 2 days, and it has already reached 7.5M views. Why am I not surprised?


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